How to gain Publicity and Funding

Once you have something ready to publicize, such as a new CD or a performance, and are ready to show it off to the world, how does one go about promoting themselves? There are a few main audiences that you can target to ensure a crowded show!

The first is frequent visitors of the venue you are performing at. If you are performing at a well-known venue, check to see if the venue has a mailing list, email list, or other way that your performance will be publicized. If not, then you unfortunately may have to go with other options. If they do, make sure that your event is included, and that it’s represented the way that you want it to be!

The next audience to target is your prior connections. Announce the concert to your friends, family, past teachers and professors, and anyone else you have made a connection with over the years. If you start to keep a mailing list at all times, and continue to add to it as you make connections, then you will have a solid group of people to invite to any concert you may be giving, even if you are not hosting it yourself! If possible, send a personalized email to the people who are most important to you, so that they know how much you care and want them to be there.

The last audience is your social media audience! Create a Facebook event if there isn’t already one, make yourself a twitter and an Instagram and promote your event that way. Social media is one of the most popular ways that people find out about events nowadays, so don’t be afraid to capitalize on that. Make sure to be as professional as possible even when using social media because you never know who could come upon your event.

These combined methods should guarantee you a decent audience wherever you go!


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